August 8, 2024

Toronto, ON – [August 7, 2024] – myStoria, an unparalleled platform designed to empower individuals on their fertility journeys is thrilled to announce the opening of its waitlist today. With a full launch planned for this fall, myStoria is set to transform the landscape of fertility care by offering a suite of tools that provide comprehensive support and insight.

Founded by Jessica Chalk and led by a team of female executives, myStoria aims to address the unique needs of fertility patients. The platform’s Whole Health Diagnostic Advocacy tool is the most robust and complete on the market, offering features that far surpass typical fertility clinic onboarding experiences. From charting treatment plans and organizing medical documents to facilitating seamless communication with care teams, myStoria is designed to give users control and clarity throughout their fertility journey."

My personal 6 year journey through fertility care was incredibly frustrating, emotionally taxing and financially draining. And I know so many others share this experience," said Jessica Chalk, Founder of myStoria. "It's time to empower individuals to take control of their fertility. Our mission at myStoria is dedicated to empowering individuals on their fertility journeys by providing comprehensive tools, resources, and community support. We’re here to revolutionize the way people manage and navigate their fertility care, offering personalized insights and fostering a sense of control and confidence in their path to parenthood.”

The development and upcoming launch of myStoria have been significantly bolstered by investments from leading figures in the tech industry, including Carol Leaman and Christine Tutssel, who spearheaded the funding round. Their support underscores the importance and potential of myStoria in revolutionizing fertility care.

"Investing in myStoria was an easy decision," said Carol Leaman. "The platform addresses a critical need in the fertility space, and the team's passion and expertise are evident in every aspect of its development. We’re excited to see the impact myStoria will have on countless lives."

Christine Tutssel added, "The vision and commitment behind myStoria are truly inspiring. This platform is set to make a significant difference for many people, offering them the tools and support they need to navigate their fertility journeys with confidence and ease."

Key Features of myStoria Include:

Whole Health Diagnostic Tool: The most robust and complete diagnostic tool out there, surpassing typical fertility clinic experiences, to help the patient advocate with their doctor and better understand their personal fertility reality. Educational resources and personalized recommendations are served up to a user as they complete this questionnaire. Centralized

Fertility Profile: A patient’s entire health journey can be compiled in a centralized, easy-to-understand fertility profile, making it simple for their care providers to view and understand. Users are also able to track their symptoms, medications, and appointments here. Medical documents from all medical providers can be easily stored, organized and accessed in their fertility profile.

24/7 Concierge Service: Access to medical experts anytime, anywhere through our dedicated concierge service. Our concierge team has access (if granted by the user) to the complete fertility profile in order to provide personalized guidance and recommendations.